SELLING A PROPERTY
The Selling Process
Every residence deserves tailored attention and a meticulously crafted marketing strategy. From condominiums to architecturally distinct custom estates, we highlight each property’s unique features to ensure it commands attention, captivates buyers, and achieves the highest possible value.
The Essential Phases of Listing & Selling Your Home
01
Knowing Where to Find the Buyer
Every property attracts a distinct buyer. That’s why we work tirelessly to understand exactly who the right buyer is, where they’re coming from, and what lifestyle they’re seeking. By pinpointing these demographics, we craft targeted marketing and listing strategies that ensure your property reaches and resonates with the right audience.
02
Pre-Launch Preparations
Before your home is introduced to the market, every detail is perfected. Our staging process is designed to showcase your property’s most compelling features and evoke an emotional connection with buyers. In collaboration with the homeowner and our trusted Certified Staging Professionals, we ensure your home makes an unforgettable first impression.
03
Initial Promotional Property Launch
The launch of a property for sale requires a carefully orchestrated marketing campaign. We combine professional photography and videography with a suite of targeted strategies tailored to each home - from a powerful local and global digital presence across social media and partner platforms to open houses, direct mail, brochures, and print features in leading magazines and newspapers. This multi-channel approach creates maximum exposure and ensures your property captures the attention of the most qualified buyers.
04
Ongoing Maintenance Program
We take an active, hands-on approach throughout your home’s time on the market. By closely analyzing buyer feedback, we make thoughtful adjustments to both the in-person presentation and the marketing strategy, ensuring your property is always showcased at its best and aligned with what buyers want to see. With a strategic plan for ongoing promotion - from refreshed materials to targeted outreach - we maintain strong visibility and position your home for the best possible outcome.